Top Seven Reasons Why Artists Strongly Resist Social Media | Ariel Publicity

Strongly recommend this article for musicians who are unsure of social media. It can be overwhelming and take time, but the payoffs can be huge, especially for those who are self-promoting.

#6. Status Updates on Facebook and Twitter Tweets are stupid. Who CARES about what everyone is DOING ALL OF THE TIME???

Many artists only feel that social networking sites are made for promotional use.

And when we all came to the party with the first ever social network – MySpace – that was indeed the case. In fact the GOAL was: Hype, hype, hype. Promote. And add, add, add as many friends as possible. Rack up the plays by any means necessary. Or you wouldn’t get that club to pay attention to you or that record label to sign you!

There were no personal thoughts or “status updates” in the mix whatsoever.

Therefore, a lot of artists become deathly afraid of Twitter and Facebook status updates because they don’t feel that people want to know their random or personal thoughts.

Since Twitter counteracts that and is more of a community-building tool than a promotional tool, it confuses them on what they are supposed to be doing or saying on it.

Get everyone in your group involved! Maybe one person flourishes on Twitter but doesn’t understand Facebook. Then let them put 100% of their energy into that social networking site alone. You will see when someone is actually doing something they understand you will get the best return on your investment on that site.

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