Study Finds U.S. Users are More Likely to Listen to Web-Only Radio

Vision Critical’s new three-country radio study finds a vast difference in the way US consumers with a smartphone are listening to radio, compared to their Canadian and British counterparts.

Interactive research and technology firm Vision Critical surveyed more than 3,000 adults in the US, UK and Canada and found that while those in Canada and the UK are using applications on their smartphone or iPod Touch to listen to AM/FM radio, US users are more likely to use their apps to listen to web-only radio and music streaming services. Among adults in the US who have listened to online-only radio in the past month, Pandora leads the pack as the favored online music service (42% having listened in the past year), followed by Rhapsody (6%), last.fm (5%) and Yahoo! (5%). The findings come from Vision Critical’s “Radio Futures 2010” study, conducted in February and March of this year. Further survey results will be shared at next Monday’s RAIN Summit West conference in Las Vegas.

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